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Virat Kohli to appear in iQOO advertisements
Virat Kohli to appear in iQOO advertisements
Virat Kohli to appear in iQOO advertisements

Virat Kohli to appear in iQOO advertisements: Smartphone brand iQOO has announced star cricketer Virat Kohli as its brand ambassador. A sub-brand of Vivo in China, iQOO is all set to enter India as an independent entity with the launch of its new 5G enabled smartphone, iQOO 3, on 25th February 2020

Virat Kohli to appear in iQOO advertisements

The first phase of the integrated campaign is currently running on social media. The second phase will be run on the day of iQOO 3 launch. The campaign will be on air during the IPL season. This is the brand’s first product for the Indian market. iQOO 3 is projected to come with a sleek design, revved-up processors, sharp displays and excellent performance; thus enabling a flawless experience for the users.

iQOO stands for ‘I quest on and on.’ It is one of the sub-brands of BBK Electronics, along with Oppo, Vivo, OnePlus and Realme. The major competitors for BBK are Xiaomi and Samsung; with 27% and 19% of market share, respectively. 

Smartphone BrandMarket Share

Source: Counterpoint Research
Virat Kohli has previously been and is currently associated with refrigeration major Blue Star, automobile manufacturer Audi, tyre brand MRF Tyres, wellness brand Himalaya, sportswear brand Puma, clothing line Wrogn, ethnic-wear brand Manyavar, supplements brand Wellman, energy drink brand Boost, toothpaste brand Colgate, alcohol brand Royal Challenge, fashion ecommerce portal Myntra; and more.