Ranking on the first page of a search engine for a branded keyword is only one aspect of the search engine optimization (SEO) strategy for any website. The other aspect includes ensuring that the SERP (search engine results page) listing and the page content can drive more visits, unique visitors as well as conversions for the website in question.
You can find the right branded keywords for your SEO campaign by discovering which branded queries are the most popular and whether there are any common themes to the queries, as well as finding out which URL is ranking well for these branded queries. Seeing how the competitors are performing for similar kinds of branded queries also helps you in determining the right branded keywords for your campaign.
Website Optimization for Branded Search Traffic
Listed below are a few pointers for optimizing your website for the branded search:
Creating the ranked page:
Create a new page that responds to the query by keeping in mind: what the user intent is behind this keyword, what type of content should be on the page that is based on the keyword, which other web pages are ranking well for this particular keyword, and how the competitor pages look like for the similar type of branded query.
Attaining the right page ranking
Modify your website to attain the right page ranking for the branded keyword by ensuring that the pages serve the correct codes to Google, adding self-referencing user-selected canonical tags to the pages, creating static HTML versions of all the pages, as well as implementing custom and optimized metadata.