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World Social Media Day and its Significance

Social Media Day was first introduced by the then popular social network, Mashable, on 30th June, in the year 2010. Six Degrees was the first ever social media network, which was created by Mr. Andrew Weinreich, in the year 1997, for uploading photos as well as for connecting with other people. 

World Social Media Day and its Significance

Those days are long gone, when mainstream media used to rule the roost. Social media has become more and more prevalent nowadays. From initial social networking channels such as MySpace and Friendster, to the presently widespread Facebook, Twitter, and so on; connecting through social media has gained popularity over the years. There are currently more than three billion active social media users across the world, who are using platforms such as: Facebook, Twitter, Instagram, YouTube, WhatsApp, Snapchat, LinkedIn and such others. Businesses and brands are making use of social media to engage with their customers, as well. News outlets are releasing information on social media faster than we can blink. Advertising has also shifted from TV to social media channels. Even the mode of communication has gradually evolved from written text messages to pictures/images and then ultimately to videos and podcasts. 

So, let’s celebrate World Social Media Day by starting a hashtag, uploading a photo, and updating our status!!