Fashion brand Wrogn (from Universal Sportsbiz Private Limited (USPL)), has announced South African star cricketer Abraham Benjamin (AB) de Villiers as the brand ambassador of its newly launched activewear line, Wrogn Active.
The activewear line collection is touted to feature 100 varieties of shorts, T-shirts, sweatshirts, joggers, jeans and hoodies at Wrogn outlets along with online shopping platforms. This apparel collection will be available in the price range of Rs. 699 to Rs. 2999. The activewear collection is aimed at motivating youth to abandon their currently sedentary lifestyle and urging them to get moving.
Wrogn Active Announces Star Cricketer AB de Villiers as Brand Ambassador
Launched in 2012, Universal Sportsbiz Private Limited is an Indian apparel company with fashion brands such as casual menswear brand Wrogn (featuring cricketer Virat Kohli), fitness wears brand Wrogn activewear, as well as casual menswear brand SINGLE (featuring actor Ranbir Kapoor). It also consists of ethnic womenswear brand IMARA (featuring actress Kareena Kapoor Khan), and bold western womenswear brand Ms. Taken (featuring actress Kriti Sanon). Virat Kohli is also the co-owner of the apparel and shoe brand Wrogn, which was launched in 2014.
AB de Villiers has also been associated with leather accessories brand Montblanc, luxury car brand Audi, athletic apparel brand Puma, and tyre brand MRF.