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YouTube Introduces a New Metric for Income Calculation
YouTube Introduces a New Metric for Income Calculation

YouTube is introducing a new metric for calculating the income generated by video creators. This metric appears in the channel analytics section of YouTube from which the YouTube video creators can learn how much earnings their videos are yielding in relation to the number of views.

YouTube Introduces a New Metric for Income Calculation

The metric contrasts total income against total views in order to provide the creators with an apt method of keeping track of any variations in the generated income over a period of time. RPM (Revenue per mille) is an estimate of the earnings per 1000 views. All the revenue reported in YouTube Analytics is multiplied by 1000 and the result is divided by the total number of views in the same time period. This gives the Revenue per mille (RPM). YouTube video creators need to review and assess their RPM frequently in order to find ways of enhancing their video creation efforts and boosting the number of views that their videos receive. RPM takes into consideration the total number of views for any video (including non-monetizing videos); the exact revenue earned after revenue share takes place; as well as the total revenue as reported in YouTube Analytics combining the ads, YouTube Premium memberships, all the channel memberships, Super Stickers and Super Chat. RPM is also an efficient method of measuring the return on investment (ROI).